No Is a Four-Letter Word distills more than two decades of showbiz wisdom and advice into twenty easy-to-carry chapters. From developing a strong work ethic thanks to WWE chairman Vince McMahon, remembering to always look like a star from Gene Simmons of KISS, learning to let it go when the America’s Funniest Home Videos hosting gig goes to his rival, adopting a sense of perpetual reinvention from the late David Bowie, making sure to sell himself like his NHL-legend father Ted Irvine taught him, or going the extra mile to meet Keith Richards (with an assist from Jimmy Fallon), Chris has learned countless lessons during his decades-long career. Now, in the hopes that those same principles might help and inspire his legions of fans, Chris has decided to share them while recounting the fantastic and hilarious stories that led to the birth of these rules. The result is a fun, entertaining, practical, and inspiring book from the man with many scarves but only one drive: to be the best. After reading No Is a Four-Letter Word, you’ll discover that you might have what it takes to succeed as well…you just need to get out there and do it. That’s what Jericho would do.